External Analgesic Skin Protectant.With Natural Colloidal Oatmeal. Dermatologist Recommended.Fast acting, soothing itch relief of: Poison Ivy/Oak/Sumac Insect bites Allergic itches Chicken Pox rash Aveeno Anti-Itch Concentrated Lotion provides fast, temporary relief of the itching and pain associated with many minor skin irritations such as poison ivy/oak/sumac, insect bites, and chicken pox rash.  Aveeno Anti-Itch Concentrated Lotion contains calamine to dry up weepy rashes.  The thick creamy formula of Aveeno® contains less water and more emollients so it won't run or drip like ordinary calamine lotion.  Aveeno is nongreasy and invisible when rubbed into the skin.